Most of the time with a blog it is important to stick to the topic that you know most about. But what happens when that gets a little boring? What about when you want to just spice things up a little? Fitness content is for everyone, everyone needs fitness. Everyone can use fitness content as well. But, it can be tricky to add fitness content if your blog is not a fitness blog. Here are just a few tips to add fitness content to your blog and stay within your niche at the same time!
Knowing your audience
One of the first things about running a blog is to know your audience. This needs to be done before writing any content. But it is especially when introducing new content. You need to make it fit within your niche and be relevant to your readers.
- Who is your biggest audience?
- Who reads your blog? What are their likes? Dislikes? What are their daily lives like? This, of course, is simple and something you have probably already worked out for yourself. For example; if you run a travel blog your audience is, of course, going to be people who travel or want to travel. It would be people who spend a lot of time away from home. People who possibly spend a lot of time in unfamiliar surroundings.
- Identifying their biggest fitness struggle
- Keeping with our travel blog example; what is the biggest obstacle to fitness when you’re on the road? What about working out while at a hotel? Maybe think about or share some of your own hacks or struggles while on the road.
- Identifying their biggest fitness goals
- Even if its as simple as not completely losing their gain while not at home, it’s something to think about. Or it could just be finding something to do to be active. Or it could be to not gain weight while on that vacation. Whatever it may be, you can find and speak to it from your niche.
Knowing your blog niche
Now, of course, you probably did this before you even started your blog. Thinking about exactly what it was you wanted to write about. But, have you really explored that niche? What all is there to it?
- What is your niche, exactly?
- Have you narrowed down and defined your niche? Definitions are important. They help guide us and answer questions about what does and does not fit. So, if you haven’t already, now is a good time to set some good definitions. With a travel blog; would there be a specific aspect of traveling? Things like; places to stay, airports, bookings, budget, things to do, food, and so on. Could it be specific destinations or attractions? Such as theme parks, museums, or National or State Parks?
- Consider angles to your niche
- Once you have some definitions it will be easier to find fresh ways to approach your niche. Are there any aspects to a destination that might make it easier or harder to train? Health risks of flying and how to minimize them?
- Any sub-niches?
- There might also be a good sub-niches to explore as well. These could be things like; how to find an affordable gym while traveling or how to stay active while on the road. Anything you can come up with.
Knowing your blog content
Many times one of the hardest things to do is to keep track of your data and statistics. But, it is also one of the most important things to do. This is what will help guide you in creating further content. Because you want to make content that people want to consume.
- Current themes or trends?
- What are some current themes or trends in your industry? Is there a new hotel location or chain? Are there new attractions at a theme park? Then you take these themes and ask what about them could relate to fitness.
- Patterns in relevant content?
- What have you written that your readers seemed to like the most? If your most popular article lately is about a certain location, you could think about the features of that location. Are there safe parks nearby to walk in? Are there pools to swim in? The chances are that your readers will be interested in these things as well.
- Highest converting content?
- It would also be a good idea to do something similar with your highest converting content. For obvious reasons, of course. The more you can get high converting content in front of your readers, the better for your business.
Now, what if your not comfortable writing fitness content. If it is not something you know a whole lot about, you not exactly feel comfortable writing fitness content. So, then, what do you do in that situation? That is when you ask for outside help! There are many freelancers that would be more than happy to help you write fitness content geared specifically for your readers. I have written many quality pieces and I write this blog. I have always enjoyed writing and would love to work with you and help you create a wonderful piece for your blog or website. If this sounds interesting to you check out the links below
Links to get your custom blog content:
https://www.fiverr.com/share/L3Bblp
https://www.fiverr.com/share/0DdZaE
https://www.fiverr.com/share/xry9ml
https://www.fiverr.com/share/X0m5j5